First and





COLOR ME CHAD started the journey in 2011 intent on creating the perfect vegan lipstick. Incorporating 10 years of client feedback from his time as a makeup artist Chad believed it was possible to provide a high quality lipstick that would meet the needs and exceed expectations.

Also vegan, he could see there were limited cosmetic options available. Ultimately unable to find a lab that would produce to his specifications Chad went to work on his own formula. Consulting with Materials Scientist and Cosmetic Chemists he introduced Brooklyn’s first and only handmade vegan lipstick. 

Carefully crafted in small batches from real plant waxes and oils these lipsticks are fully-pigmented, matte, light-weight, long-wearing, hydrating, naturally water resistant and cruelty free.

Live intentionally. Apply liberally.