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First and





COLOR ME CHAD was founded in 2011 intent on creating the perfect vegan lipstick. Incorporating 10 years of client feedback from his time as a makeup artist selling the cosmetics of major brands he believed it was possible to provide a high quality lipstick that would meet the needs and exceed expectations.

Also vegan, he could see there were limited if any cosmetic options available. Unable to find a lab that could produce to his specifications Chad went to work on his own formula. Consulting with Materials Scientist Andrew Guo and cosmetic chemists he introduced Brooklyn’s first and only handmade vegan lipstick. 

Carefully crafted in small batches from real plant waxes and oils these lipsticks are fully-pigmented, matte, light-weight, long-wearing, hydrating, naturally water resistant and cruelty free.

Live intentionally. Apply liberally.




Handmade in Brooklyn from Natural and Certified Organic ingredients sourced from U.S. companies. No ingredients used are tested on animals. COLOR ME CHAD does not conduct or require its sources to perform any such tests. 

No beeswax, bismuth oxychloride, carmine, cochineal, lanolin, parabens, petroleum, or talc.


Positive Tails

COLOR ME CHAD will donate $2. from the sale of every lipstick to Positive Tails, a non-profit organization working in conjunction with Veterinary Emergency and Referral Group (VERG) of Brooklyn that improves both animal and community welfare in the New York area by funding the care of abused animals, using resources to benefit and reduce the displaced animal population, and assisting individuals and families who cannot afford medical treatment for their sick or injured pets.

Positive Tails vision is to create a pain free, healthy, and loving existence for the animals of New York.